México City. Thanks to a school teacher he met Soda Stereo in his adolescence, as he delved into the musical legacy of Gustavo Cerati, Zeta Bosio, and Charly Alberti, he became a fervent admirer, which prompted him to create Soda Stereo MX, which with a lot of work and creativity has become one of the main social media groups where fans interact, socialize, and safeguard the legacy of the most influential rock band in Spanish. He is a key member of the team for this campaign.